For this installment of Stories from the Field, we're excited to share a recent conversation with Angelica Rocha, Senior Planner with Circulate San Diego. Circulate San Diego is a nonprofit organization founded in 2014 whose mission is to create excellent mobility choices and vibrant healthy neighborhoods. In this safety story, Rocha discusses Circulate's Vision Zero advocacy work in San Diego County and their ongoing #CrashNotAccident campaign that aims to raise awareness that crashes are not accidents, but a result of human error and behavior, and preventable through safe street design and other Vision Zero principles. She also discusses key elements for successful active transportation projects like the importance of education, communication, and community buy-in and knowledge about their role in the process.
This story is part of the Stories from the Field Series on UC Berkeley SafeTREC's California Active Transportation Safety Information Pages (CATSIP) website. It's where you'll find stories of successes, lessons learned, best practices and tools for promoting safe active transportation throughout the state of California.
This Stories From the Field interview was conducted in collaboration with UC Berkeley SafeTREC. The opinions and perspectives expressed are those of the interviewee and not necessarily those of SafeTREC.