Outreach and Engagement
The below guides and toolkits provide guidance on how to conduct outreach and engagement for bike and pedestrian projects that is accessible, equitable and community-centered.
The Vision Zero Network has released a new resource, Prioritizing Health Equity in Vision Zero Planning, that shares actionable steps and examples to align Vision Zero work with meaningful advancements towards safe, healthy and equitable mobility for all.
The lists of sample metrics in this resource provide local policymakers, public health practitioners, and community groups with a foundation for further conversation about how we measure the community impact of the policy process. These non-exhaustive lists stem from research across the field of public health; only some correspond to existing examples in commercial tobacco. In time, we hope to share examples of each metric at work and to update the research as we continue to learn from our partners.
NOTE: While centered on commercial tobacco prevention, the guidance, evaluation options, and recommended metrics can be helpful in measuring effectiveness of community engagement efforts in other public health topic areas like pedestrian and bicyclist safety.
The TRB Transit Cooperative Research Program's TCRP Synthesis 170: Inclusive Public Participation in Transit Decision-Making documents current, effective, ongoing public participation mechanisms resulting in, and instilling participation from, communities of color; communities with limited English-language proficiency and low-income populations; and people with disabilities.
The U.S. Department of Transportation (DOT) developed this guide to help funding recipients meaningfully involve the public in various stages of transportation decision-making and build their organizational capacity to do so. This set of promising practices provides a shared definition of meaningful public involvement and promising practices to help address barriers to inclusion in transportation decision-making.
This toolkit from High Line Network is designed to help park organizations address inequities caused by infrastructural racism, and shape public spaces that bring social, environmental, and economic benefits to our communities.
During the COVID-19 pandemic, transportation agencies' most used public-engagement tools were virtual public meetings, social media, dedicated project websites or webpages, email blasts, and electronic surveys. As the pandemic subsides, virtual and hybrid models continue to provide opportunities and challenges.
The TRB National Cooperative Highway Research Program's NCHRP Web-Only Document 349: Virtual Public Involvement: Lessons from the COVID-19 Pandemic discusses gaps that need to be addressed so that transportation agencies can better use virtual tools and techniques to facilitate two-way communication with the public.
In this Focus Cities webinar, the Community Pedestrian and Bicycle Safety Training Program team shares their experiences utilizing the adapted Safe System Approach in their work, resources they have created for the communities they work in, and where they’d like to see the Safe System Approach grow in the future.
Making Equity Real in Climate Adaptation and Community Resilience Policies and Programs: A Handbook (Greenlining Institute, 2019)
Greenlining Institute's Handbook recognizes that in order to prioritize the climate adaptation and community resilience needs of frontline communities and address the historical neglect they have experienced, California must move beyond embracing equity to making it real. This handbook offers policymakers a blueprint on how to operationalize equity in policies and grant programs.
Principles for Equitable Public Outreach and Engagement During COVID-19 and Beyond (Nelson Nygaard, 2019)
Our work in the transportation and planning sector is critical, perhaps now more than ever, to respond and adapt to changing travel demand during the pandemic as well as to help communities recover after it has passed. It is equally critical that we ensure inclusive, equitable, and diverse public outreach and engagement as part of the important decision-making processes ahead—whether for real-time responses to the pandemic, existing projects, or future transportation funding and planning scenarios.
The following guidance is intended to provide fellow transportation sector practitioners and partners with a set of principles for inclusive engagement, including baseline equity criteria to consider when selecting an engagement strategy and accompanying tools whether analogue and/or digital.
The Community Walking Club Toolkit is designed to provide individuals, organizations and community groups information on the health benefits of walking, and to encourage and promote the use of physical activity into your daily routine. Each week, you’ll receive a health promotion tip on a different topic related to walking.
The Vision Zero Dignity-Infused Community Engagement (DICE) approach is a cross-sector effort to center community members in the Vision Zero planning process from the beginning; weaving all perspectives and lived experiences into the technical planning process. Vision Zero is the City’s effort to implement policies, programs, and projects that help eliminate traffic-related deaths in Los Angeles. Beyond promoting an initiative, the dignity-infused planning process is an expansive approach to community engagement that seeks to heal and atone for the negative impacts of systems and practices within Los Angeles as well as the broader field of Transportation Planning.
This guide provides a primer in public participation. It is designed with government agencies in mind, to help those who must manage processes where public input is important to decision-making. It is organized to provide you with a clear overview of important considerations in the design and implementation of a meaningful public participation program, while incorporating fair treatment and meaningful involvement of all people regardless of race, color, national origin, sexual orientation or income.
FHWA's Equity in Roadway Safety: Engage Community Representatives guide aims to provide the steps needed for transportation practitioners to incorporate the voices of their communities in transportation decision-making and to build trust with members of underserved communities.
The CDC’s Health Equity Guiding Principles for Inclusive Communication are intended to help public health professionals, particularly health communicators, within and outside of CDC ensure their communication products and strategies adapt to the specific cultural, linguistic, environmental, and historical situation of each population or audience of focus.